KYW is a group of community change-makers that are determined to give athletes the tools they need to recognize who they are as people and how they can empower themselves through adverse situations. Using powerful marketing campaigns, workshops and conferences, we will use the professional resourses available to make a lasting and  positive impact on our youth. 


Knowing one’s self-worth is pivotal in how we treat ourselves and how we allow others to treat us. If we are taught that we are worth-less, we open the door to many different forms of abuse whether it’s in a personal setting or a sporting environment. Not upsetting the antiquated cultural norms perpetuated by authority figures, often keeps young athletes in a “learned helplessness” state of mind. Speaking up or standing up for themselves can be daunting if a strong  support is not in place.

“These feelings of worthiness, assurance and proficiency can influence a person’s life in regard to personal aspirations, motivation, achievement potential and relationships” (Melpomene Institute, 1996). 

“You must not lose faith in humanity. Humanity is like an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty.” ― Mahatma Gandhi

Create a platform 

for athletes & families 

to learn more about


health &


Conduct events & 


using local, national & 



Build strong and

confident youth

 so they can succeed

now and after

they leave sports

The Mission

"I am - Je suis"

Produced by Palmer Media Co.


Have a resource we need to know about?

Build a Positive and High-Performing Sports Team Culture

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Canadian Centre for Mental Health and Sport

“Where performance meets mental health”

Building a Strong Team Culture